Great. Just great.

January 13, 2007
The Sounds of Mexico Hit New York Airwaves
By SETH KUGEL
On Thursday morning, commuters in New York tuning in to the Spanish-language station WZAA-FM 92.7 might have heard an unusual traffic report, describing conditions not on the Brooklyn-Queens Expressway, but on the Santa Monica and Hollywood Freeways, clear across the continent.
With very little fanfare, WZAA had become the first FM station in New York offering a format known as Mexican Regiona, which includes genres like ranchera, banda and norteña music. It had previously shared programming with a sister station, WCAA 105.9 FM, which is largely devoted to reggaetón. (Both stations are owned by Univision Radio.)
On Thursday WZAA played the popular Los Angeles morning show “Piolín por la Mañana” (“Tweetybird in the Morning”), which featured five hours of risqué stunts, calls from listeners with thick accents and jokes about chili peppers. Mexican music followed; there were no D.J.’s, but promos played throughout the day billed the station as “La Qué Buena” (literally, “the what a great radio station!”) and described its content as “Pure Mexico.”